Changing workplace dynamics driving demand for suitable office furniture
The way people work has transformed dramatically in recent years with advancement in technology and evolving work culture. Traditional office setups are making way for more collaborative and flexible workspaces to support the changing needs of the modern workforce. This changing workplace dynamic has been a key factor fueling demand for ergonomic and multipurpose office furniture in Australia.
Rise in activity-based working
One of the major trends spurring growth in the Australia office furniture is the rising popularity of activity-based working (ABW). Several large corporations in Australia have revamped their office spaces from fixed workstations to flexible spaces that allow employees to work from a variety of settings based on the task at hand. This includes options like stand-up desks, lounge seating, meeting pods and other collaborative work areas. Leading office furniture brands have expanded their portfolio with innovative ergonomic furniture solutions tailored for ABW offices.
Increased focus on employee well-being
Another key driver has been the growing emphasis on employee well-being and productivity. Long hours of sitting at traditional desks can impact health and reduce productivity over the long run. Many organizations are now focusing on providing varied ergonomic seating and standing options to encourage movement throughout the workday. Height-adjustable desks, adjustable chairs, ball chairs and other sit-stand workstations have witnessed soaring demand. Ergonomic assessment of existing furniture setups by professionals is also on the rise.
Demand from small and medium businesses
Though large enterprises have led the transition towards activity-based work environments, small and medium-sized businesses in Australia are also slowly embracing modern office solutions. They recognize flexible workspaces can help attract and retain talent alongside improving collaboration. Mid-sized companies are increasingly investing in multipurpose modular furniture, movable wall systems and other need-based office upgrades. Australian furniture brands have customized their offerings to suit the evolving requirements of small commercial clients.
Green building initiatives drive sustainable furniture
Sustainable construction practices and green building certification programs have become prominent across Australia in recent years. There is rising awareness about reducing the environmental footprint of built spaces. In line with this trend, demand is growing for eco-friendly and responsible office furniture made using recycled, reused or certified renewable materials. Some of the criteria gaining prominence include low volatile organic compound (VOC) emissions, easy dismantlability at end of life and incorporating recyclable content. Sustainably-focused brands are introducing various ‘green’ collections certified by leading eco-labels to tap into this favorable outlook.
E-commerce boosts range and accessibility
Buying office furniture online has emerged as a highly convenient method, enabled by the strong growth of e-commerce in Australia over the past decade. Leading furniture retailers have developed robust virtual configurators and 3D/VR visualization tools to simplify the online shopping experience. Additionally, a wider variety of stylish and competitively-priced options can now be accessed directly via company websites and marketplaces. This has broken geographical barriers and allowed smaller furniture companies to sell pan-Australia while exposing customers to new brands as well. The e-commerce penetration of office furniture sales is projected to increase further on the back of rising digital connectivity and preferences.
Moving forward
The Australia office furniture is estimated to progress at a healthy rate through the forecast period, driven by enduring changes to workplace cultures, growing prioritization of wellness and sustainability, involvement of small companies and the expanding influence of e-commerce. While large enterprises will sustain their investments, mid-sized firms upgrading outdated workplaces are projected to be a major new growth center. Continuous R&D by brands towards developing innovative solutions tailored for evolving needs and emerging trends will play a vital role. Considering the potential, many global furniture giants are also assessing opportunities for further expanding local presence in Australia.
Published Date: Oct 2024
