United States Brain Health Supplements Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

United States Brain Health Supplements Market Size - Analysis

The United States Brain Health Supplements Market is estimated to be valued at USD 3.63 Bn in 2025 and is expected to reach USD 6.90 Bn by 2032, growing at a CAGR of 9.6% from 2025 to 2032.

United States Brain Health Supplements Market Trends

The rising incidence of mental health issues such as depression and stress among Americans is fueling the growth of the brain health supplements market in the United States. In the past decade, there has been a significant increase in the number of people suffering from depression and other mood disorders. According to the data from US National Institute of Mental Health, over 17 million Americans suffered from depression in 2020. Additionally, National Alliance on Mental Illness states that nearly 1 in 5 American adults live with a mental illness.

The United States brain health supplements market has been witnessing significant growth over the past few years. One of the major factors contributing to this growth has been the increasing number of new product launches by some of the prominent brands in this sector. Several leading supplement companies have recently launched innovative products targeting various aspects of brain health such as memory support, focus and concentration, mood regulation, neuroprotection and more.

Lack of regulations is significantly restraining the growth of the United States brain health supplements market. Unlike the stringent regulations imposed on pharmaceutical drugs, the dietary supplement industry currently operates under very loose regulations in the US. Manufacturers are not required to register their products with the FDA or prove the efficacy or safety of their products before marketing them. This leads to inconsistencies in quality control and standardization of ingredients between different manufacturers. Many supplements flooding the market make questionable claims without sufficient scientific evidence backing them. This erodes consumer trust in the category as a whole.

Market Opportunity – Increasing Use of Brain Health Supplements

Supplements containing nutrients and compounds that may help cognition, such as omega-3s, antioxidants, vitamins B and E, are in high demand. According to a 2022 Gallup poll, over 55% of Americans aged 55 and over report using dietary supplements daily to support brain health.

Segmental Analysis of United States Brain Health Supplements Market

Insights, By Product Type: Herbal Extracts Drive Growth in Natural Molecules Segment

In terms of product type, natural molecules sub-segment contributes the highest share of 51.4% in the market, owing to increasing consumer preference for herbal extracts. Natural molecules supplements containing herbal extracts such as ginkgo biloba, bacopa monnieri and rhodiola rosea have seen rising demand in recent years. This is because consumers increasingly view herbal extracts as more natural and safer alternatives to artificial ingredients for brain health support.

Insights, By Application: Attention and Memory Needs Fuel Focus Segment Growth

Common complaints around forgetfulness, difficulty concentrating and impaired working memory have steered several consumers towards nootropic supplements targeting the brain regions and neurotransmitters involved in focus and attention. Key ingredients such as caffeine, L-theanine and omega-3 fatty acids featured in leading focus supplements are clinically proven to support memory encoding, information processing speed and mental alertness. The convenience of dietary supplements to facilitate focus anytime further augments their appeal as a performance enhancement solution. Therefore, uptake of Attention & Focus products is expected to remain elevated to address ubiquitous memory and concentration challenges at personal and professional levels.

Competitive overview of United States Brain Health Supplements Market

The major players operating in the United States Brain Health Supplements Market include Alternascript, Accelerated Intelligence, Inc., Liquid Health, Procera Health, Quincy Bioscience, ADM, and Natural Factors Nutritional Products Ltd.

United States Brain Health Supplements Market Segmentation

• By Product Type
  • Herbal Extracts
  • Vitamins & Minerals
  • Natural Molecules
• By Application
  • Memory Enhancement
  • Mood & Depression
  • Attention & Focus
  • Longetivity & Anti-aging
  • Sleep & Recovery
  • Anxiety
• By Supplement Form
  • Tablets
  • Capsule
  • Others