澳大利亚办事处家具市场估计价值 2024年1.14 Bn美元 预计将达到 1.44 Bn 2031年之前以复合年增长率增长 2024至2031年占2.4%。 。 。 过去几年来,市场略有增长,预计在预测期间将继续增长。

办公室家具采购往往是在为商业办公空间装配或改造时考虑的最后一件物品。 近年来出现了灵活,工艺家具的趋势,随着团队结构和工作空间需要的改变,这些家具可以重新排列. 由于雇主和雇员认识到工作场所流动对健康的益处,高调的办公桌和坐/站办公桌越来越受欢迎。

市场驱动力----初创企业和中小企业数量增加

近年来,澳大利亚经济的初创企业和中小企业数量稳步增长。 方便做生意、强有力的知识产权法和获得风险资本,使澳大利亚成为企业家有吸引力的目的地。 虽然许多全球公司拥有大型的常设办事处,但正是这些新企业驱动着对灵活办公家具解决方案的需求。

创业企业和青年企业在建立自己的初始阶段倾向于降低经营成本。 购买家具直接给现金流动带来压力。 这导致了对灵活家具租赁和租赁选择的强烈兴趣。 主要家具零售商已认识到这一新趋势,并扩大了产品种类以满足这些具体需求。 事实证明,根据不断变化的业务要求可以进行组装、重组和升级或缩小的模块化家具系统很受欢迎。 共同工作空间也遍布各大城市,以支持独立专业人员和初创企业之间的合作。 虽然早期的玩家提供基本的便利设施,但新的运营商正注重设计和便利设施,以吸引租户。 这增加了对符合当代办公设计的高质量、工学和美学家具的需求。 由于企业希望出示负责任的证书,用可持续材料制造的家具越来越优先。

随着这些新企业的成熟和扩张,他们的家具需求也不断演变. 知名家具品牌推出了专门方案,帮助这些企业分阶段升级。 空间规划和后勤方面的设备融资和专业服务是这一提议的一部分。 这确保了在启动时没有大笔预付资本支出的平稳过渡。

市场驱动力-商业建筑部门的增长

强劲的人口增长以及大量投资流入澳大利亚的商业房地产市场,对商业建筑业的企业来说是一个好兆头。 全国主要城市有雄心勃勃的基础设施和建设计划,涉及新的商业区、商业中心、教育区和其他发展。

这种高水平的建筑活动直接刺激了对包括各种家具在内的商业室内的需求。 开发人员在工作场所室内装修期间与专业承包商密切合作。 在占领者搬进之前,需要为主办公空间提供设备和装饰,使其达到高标准。 这可靠地转化为家具、墙面板、地毯、照明和其他装修物品的批量订单。 随着经济向这一流行病过渡,公司也在重新思考其房地产足迹和办公室设计。 混合工作模式和注重雇员福利等趋势促使对现有办公存量进行翻新和改造。 这为家具和室内装修零售商提供了开展升级项目的机会。 纳入现代设计原则和技术整合的自定义解决方案正在得到推动。

市场挑战: 贸易壁垒和高税收

由于贸易壁垒和高税收环境,澳大利亚办公家具市场面临持续的挑战。 对办公家具征收大量进口关税,使外国供应商的产品在澳大利亚市场上比当地制造的产品更为昂贵。 这保护了当地制造商,但限制了顾客的选择和承受能力。 对进口的木制和金属办公家具征收高达5-10%的关税,限制了获得全球设计和最新趋势的机会。 此外,澳大利亚30%的公司税率给当地制造商和经销商造成了相当大的成本负担。 高商业税吞噬了公司利润,使澳大利亚产品在全球的竞争力降低. 这不利于有助于建立规模经济和解决通货膨胀造成的生产成本上升的扩张和投资。 更严格的排放标准也涉及驱动式间接费用。 虽然贸易壁垒和税收旨在保护当地就业,但它们最终使市场更小、更昂贵,限制了其长期增长潜力。

市场机会: 共同工作空间增加和非核心职能外包

也出现了一些积极的趋势,为供应商提供了机会。 主要城市合作和灵活办公空间的兴起,对适合热桌和自由职业者的现代模块家具的需求不断增加。 随着更多的初创企业和小公司采用这一模式削减成本,这种共享工作空间配件的市场正在增长。 与此同时,许多大型企业将设施和采购等非核心职能外包给专家。 这种与家具供应商签订合同的机会能够更好地处理大规模安装、定制和生命周期管理服务。 通过提供动态工作空间需求的全面解决方案,供应商将获得经常性收入流。 它们还可以针对一些区域中心,在这些中心,公司正在下放一些职能,以减少首都的租金。 有了利用这些市场变化的正确战略,供应商就可以部分地抵消政策问题带来的挑战。

Insights by product type: Comfort and Ergonomics Drive Demand for Office Seating

Seating contributes the 44.3% share of the Australia office furniture market in 2024, due to the importance companies place on employee comfort. Sitting for long periods at work can cause physical strain and reduce productivity if proper ergonomic seating is not provided. Companies understand the need to prioritize their employees' physical well-being and comfort in order to boost morale and retention.

The wide variety of seating options available allows workplaces to tailor their choices to employee preferences and job functions. Managers are increasingly concerned with providing adjustable, customizable seating accommodate different body types and types of work. Features like lumbar support, armrests, and ergonomic back designs have become must-haves. Employees also expect a degree of choice and personalization in their workstations.

Collaboration and meeting spaces also drive demand for different types of seating. In addition to traditional office desk chairs, there is a growing market for sofas, armchairs and ottomans suited to more relaxed discussions. As open floor plans and activity-based working become more prevalent, comfortable, flexible seating suitable to both informal and formal discussions is key. Companies outfit huddle spaces and break areas with inviting seating to encourage interaction between employees. Meeting increasing demand for ergonomic health and customized comfort, Australian manufacturers continue developing innovative new seating technologies and materials. Their focus on user experience and wellness keeps office seating the highest share of the country's office furniture market. Attention to comfort and well-being will remain paramount as workstyles evolve in the years ahead.

Insights by end user: Corporate Real Estate Strategies Fuel Demand from Large Companies

The corporate offices end-user segment generates the 54.80% share of demand in the Australia office furniture market in 2024. Large corporations have significant real estate footprints and undertake frequent refurbishment projects requiring new furnishings. They also have ample capital and specialized procurement teams focused on outfitting office spaces. A key driver of demand is corporate real estate strategies increasingly prioritizing employees, collaboration, and brand image. Forward-thinking companies design workplaces not just for function but also to attract and engage talent. They view office design, technology and furnishings as a competitive differentiator. Comfortable, innovative workspaces are seen as investments in company culture and worker productivity.

Activity-based working has also prompted many corporations to replace traditional desk-centric layouts with variety of spaces optimized for different tasks. This includes private phone booths, mobile desks and adjustable furniture compatible with hot desking. Such transformations drive periodic large-scale office furniture procurement. As Australia's major corporations expand both locally and abroad, their global standardization of furnishings and interiors helps manufacturers benefit from large volume orders. Keeping international workplaces consistently branded maintains a prestigious company image. Demand from prominent end-users establishes Australia's office suppliers as partners supporting sophisticated real estate strategies.

在澳大利亚办公室家具市场经营的主要角色包括:宜家家具有限公司、哈维·诺曼控股有限公司、生活边缘(澳洲)家具有限公司、Fantastic家具有限公司、阿马特家具有限公司、澳大利亚王家具有限公司、Saveba Pty有限公司作为可可共和国进行交易、Kogan Australia Pty有限公司