澳大利亚便携式电池包(电力银行)市场估计价值 2024年的177.52 MN美元 预计将达到 2031年以前的346.37 MN从2024年到2031年,以7.7%的复合年增长率增长。 由于智能手机和其他便携式设备所有权的上升,便携式电池包在澳大利亚继续面临强劲的需求。 消费者正认识到这些手提电池备份的重要性,以确保其设备在运行时始终充电。

推动采用便携式电池包的一个关键市场趋势是,便携式设备日益拥挤,需要方便的多设备充电。 随着澳大利亚人继续将更多的便携式电子设备纳入其日常生活,他们也需要可靠而有效的方法,使其所有移动设备都能在家庭之外供电。 小型和高容量电池包正在满足这一需要,在消费者需要时,无论在哪里,都向他们提供便携式电力。

市场驱动器:智能手机、平板电脑和其他便携式电子设备的广泛使用

现代智能手机的处理能力每提升一次, 电池寿命就会下降。 由于人们大量依赖智能手机进行从电子邮件和呼叫到导航、社交网络和流传多媒体内容的一切,电池耗尽的速度要快得多。 由于OEMs渴望的薄而光的设计,智能手机中大容量电池的空间有限. 虽然快速充电技术有所帮助,但顾客仍然发现自己在中午的电力不足.

便携式电力银行已成为智能手机和设备拥有者面临的这一日常问题的便利解决方案。 这些紧凑的电池包容量在5 000m之间。 足够给大多数智能手机充电至少一次 顾客很欣赏在使用电源库时能快速充电,而不找到空调出口。 无论是长途飞行、公路旅行或户外活动,电力银行已经成为不可或缺的旅行配件。 它们确保客户不会因为紧急情况下缺乏电池以及休闲而面临故障。

近年来,智能手机在澳大利亚的渗透率超过了80%,客户定期升级为新型号。 由于每人连接的装置数量也随着智能手机,平板电脑,可穿戴设备等趋势而增长,客户对其装置的电池寿命面临更大的压力. 这种对技术的广泛消费与对便携式充电解决方案的不断增长的需求同时发生,因为客户寻求方便和灵活性。 电力银行允许澳大利亚人随时保持联系,而不必担心在不适宜时出现的电池指标低。 它们的可负担性与实用性使得它们成为许多城市专业人员和青年消费者必须拥有的一种工具。

移动设备技术进步增加

计算功率的指数增长以及智能手机和其他移动技术中更大、更高分辨率的显示,已转化为用户经验的增强,但也增加了电池排水量。 客户期望其智能手机能不间断地在一段长时期内完成摄影,录像,游戏等复杂任务. 然而,更多的像素、更快的蜂窝和WiFi连接的处理器和收音机需要扩大电池容量,而且由于便携式设备的尺寸和重量限制,电池容量仍然有限。

原设备制造商(OEMs)不断争相通过更高的兆像素双摄像头和三重后置摄像头,边缘到AMOLED显示器,5G连通性等增值来推动智能手机创新前沿. 虽然消费者对改进经验的新特点表示钦佩,但它却牺牲了电池的生命。 数年前提供一整天电池的旗舰设备, 为人工智能(AI)任务优化的高级处理器为相机提供动力,其他能力消耗着每个新模型的大量动力资源.

为了弥合不断发展的技术与受限制的电池寿命之间的差距,澳大利亚人倾向于补充动力解决方案。 手提式电池包已成为日常搬运、充电和再充电机和其他电子设备的可靠伴机。 由于屏幕尺寸增加而加剧的装置功能增加,使电力消耗量增加,每一次放电都需经常充电,导致电力库的需求增加。 他们能够通过USB C型电力输送(USB-PD)协议快速充电,并以紧凑的形式因素包装高容量,满足不断连接的消费者的当代需求.

市场挑战和机遇:

挑战:更大的智能手机电池的增加可能阻碍全球便携式电池包市场的增长

澳大利亚便携式电池包市场目前面临的主要挑战之一是智能手机电池容量的增加。 近年来出现了一种明显的趋势,即智能手机制造商一直注重将更大和更大的电池包装到手机中。 例如,一些来自三星,苹果和华威的最新旗舰型号现在都配备了4000mAh或更高的电池. 这些增加的电池体积使用户可以走一天多,有时甚至更长,不需要充电。 因此,对电力库或便携式充电器的依赖程度显著降低. 由于手机能够在单电荷上持续更长的时间,消费者觉得不必整天随身携带外部电池包作为备用电源. 这对电力银行供应商构成了威胁,因为如果今后几年继续转向更大的内置电话电池,销售量可能会下降。 公司需要找出创新的方法,以提供额外的价值,并说服用户认识到便携式充电器的优点,以克服这一挑战。

机会: 快速充电、无线和太阳能发电库等新技术为市场开拓创新途径

澳大利亚便携式电池包市场的主要机会之一是新技术和新兴技术的潜力。 随着消费者不断要求更新和更好的特性,电力银行制造商可以利用开发与最新充电技术相结合的创新产品线。 例如,Qualcomm快速充电等快速充电标准使得便携式电池能够在几分钟内快速充电. 同样,无线充电能力允许在没有电缆的情况下进行无接触电传动. 太阳动力外部充电器还可以从阳光下获取能量。 这种新技术的实施为改进客户的价值建议开辟了新的可能性。 这使得澳大利亚电力银行的品牌在竞争前成功融入尖端充电功能时,会比同业者占优势. 它还通过解决互联装置的技术进步问题,确保便携式电池市场未来的活力和增长途径。

Insights by Types - Portable Power Banks: Driving Forces Due to Their Versatility and Widespread Compatibility

In terms of By Types, Portable Power Banks contributes the 67.5% share of the market owning to their versatility and widespread compatibility. Portable power banks come in a variety of sizes and capacities, allowing consumers to choose options that suit their specific mobile device and usage needs. Their compact, lightweight designs make them highly portable and convenient to carry as a backup battery source.

Portable power banks can charge almost any brand or model of smartphone, as well as many other portable electronics. Their universal compatibility eliminates concerns about whether a particular power bank will work for a user's device. As new mobile technologies emerge, portable power banks remain a future-proof solution since they do not require device-specific components or chargers. Compatibility and versatility give portable power banks broad appeal across different consumer segments and generational cohorts.

Consumers increasingly rely on their mobile devices throughout the day for tasks like entertainment, navigation, social media, and productivity. Portable power banks help ensure these devices stay powered for extended periods away from a power outlet. Their on-the-go charging functionality addresses a major consumer pain point of devices losing battery life at inconvenient times. Power banks provide peace of mind and flexibility for outdoor activities, long commutes, or places lacking power access.

Portable and lightweight designs make power banks ideal for travel and everyday portability. Models with short charge times allow users to quickly recharge depleted phones during breaks or transit. Their increasingly slim form factors fit easily into pockets, bags, or briefcases without adding bulk. Sleek options are also becoming status symbols reflecting personal styles and tastes.

Insights by Application - Smartphones Segment Driven by Its Ubiquity

When analyzing Australia Portable Battery Pack market segments by application, smartphones contribute the 54.2% share driven by their ubiquitousness. Smartphone ownership has massively proliferated across demographics, with devices serving as invaluable tools for communication, information, and entertainment.

Ass phones incorporate more advanced features and larger, higher-resolution screens, battery life struggles to keep pace with demanding usage. Owning a portable battery pack is now an expected necessity for many smartphone owners. Power banks address range anxiety over devices shutting down mid-task. They provide extra hours of off-grid use for activities like navigation, extended calls, multimedia streaming, and more.

Smartphone applications are also continually evolving to support augmented reality, mobile payments, social networking, and mobile gaming - all of which tap battery reserves. Battery packs fulfill a need for consumers who heavily use their phones professionally or rely on location services throughout long shifts. Students and academics benefit from extended use for research, note-taking, and assignments on the go.

Portable power is valued for modern lifestyles where smartphones are constantly in-hand. Models designed specifically for phones match charging capabilities and fast-charge technology. As 5G networks roll out enabling new realities, power demands will rise further, making battery packs essential smartphone companions. Their affordability compared to built-in batteries also makes them attractive upgrades extending phone usability for years.

RAVPower,Cygnett,Kogan,JB Hi-Fi,勒诺沃集团有限公司,Zagg股份有限公司,华威,Baseus,Veger Power Inc,Xtorm为主要角色.