马来西亚移动电话附属设施 估计市场价值为: 1,361.61美元 Mn in 2024 (英语). 预计将达到 2,971.57美元 到2031年时以复合年增长率增长 (CAGR)从2024年到2031年占6.8%.

马来西亚的移动电话配件市场在过去几年里有了显著增长。 高智能手机普及率、可支配收入增加、对无线耳机、便携式电源库、电缆和适配器等先进智能手机配件的需求增加等因素一直在推动市场。 此外,马来西亚的年轻技术人员积极采用最新的移动电话配件。 领先品牌正定期推出创新配件,以满足消费者不断变化的偏好. 虽然保护箱和屏幕警卫等基本配件仍然畅销,但对具有强化功能的智能配件的需求却在稳步增长。 然而,市场激烈的竞争导致供应商采取竞争性定价战略,从长远来看可能影响利润率。 为了保持增长势头,在这一空间运营的公司需要强调新产品开发,并保持不同价格点的质量。

市场驱动力:

马来西亚市场日益采用可穿戴配件

在过去几年中,马来西亚采用了智能表和健身跟踪器等可穿戴技术。 随着马来西亚人健康意识日益增强,技术融入日常生活,对辅助智能手机等生活方式设备的配件的需求也不断增长. 许多用户希望配件能够定期将电话留在家中,但仍通过智能观察通知或活动跟踪器保持连接. 随着这些可穿戴设备功能的扩大,更多人被激励购买额外的配件,如保护箱,充电电缆,便携式电池和无线耳机,以获得他们最丰富的连接体验.

可穿戴性收养的增加对推动更多销售辅助移动电话配件产生了显著影响。 附属零售商的反应是扩大其产品种类,以包括更多可穿戴的具体物品。 同时,传统的移动电话附属厂商也在设计符合智能表和健身带兼容性的产品。 随着马来西亚可穿戴市场继续增长,它正在扩大移动用户需要的附属类型的生态系统. 这相当于增加附属销售商的收入机会,以满足不断变化的各种需要。

马来西亚的智能手机渗透率不断提高,

马来西亚各地智能手机普及率不断提高,是推动该国移动电话配件市场增长的关键推动因素。 马来西亚统计局表示,马来西亚个人的智能手机采用率从2020年的65%上升到2022年的75%以上. 这种日益依赖智能手机执行日常任务的做法促使消费者定期购买充电器,电缆,电源库,耳机等辅助配件.

这个不断增长的智能手机拥有者基地要求拥有优越的电话配件经验,吸引了许多国内和国际玩家进入这个市场. 当地企业家正在抓住这个机会,推出创新的辅助品牌,以适应不断变化的消费者喜好。 电子商贸平台也翻了两番, 因此,市场经常出现各类新产品推出的情况。

市场挑战和机遇:

马来西亚存在限制市场的假产品

假冒产品的存在对马来西亚移动电话配件市场的增长构成重大挑战。 廉价假冒产品的供应正在吸引许多客户,这对合法品牌和制造商的销售产生不利影响。 当客户购买假产品时,他们认为自己得到了一笔好价钱,他们对这些产品质量低下的经历影响了他们未来的购买决定. 这导致消费者对此类产品的质量和可靠性产生不信任。 因此,许多客户往往转向知名品牌,即使这些品牌成本更高,限制了整个市场的增长。

假冒产品的扩散也损害了合法企业对研发的投资。 当地公司不鼓励投资于新的技术和创新,就削减了影响其提供更好的产品和服务的能力的开支。 它还使对知识产权得不到充分保护的市场持警惕态度的外国投资者望而却步。 这导致含有消费者偏爱的最新特点和规格的高质量配件供应量减少。 由于不合格假产品占据了市场主导份额,合法市场多年来不断扩大。

无线充电技术的出现

无线充电技术的出现为马来西亚的手机配件市场提供了巨大的机遇. 无线充电可以让用户简单地将手机放在充电垫或表面充电,而不是用电缆插上. 这带来了巨大的方便,因为用户不再需要担心寻找插座或电缆。 随着马来西亚逐渐成为一个生活水平不断提高的发达国家,消费者将要求节省时间和改善方便的产品。 无线充电直接满足这种不断增长的需要。

Insights By Product Type - New accessories drive repeat purchases

In terms of By Product Type, New contributes the 67.4% share of the market as customers prefer purchasing unopened accessories. Mobile phone accessories see quick turnover as users upgrade their devices and seek the latest styles. This sustains demand for new product launches.

Purchasing new also gives customers peace of mind that the accessories will function properly right out of the box. Refurbished accessories may encounter earlier defects or shorter lifespans after previous use and repair. Users want reassurance that expensive accessories like headphones or charging cables will deliver reliable performance as advertised.

Retailers likewise emphasize new accessories to project image of quality and build customer confidence in their brands. Multi-brand stores in particular stock various premier accessory lines and promote new, sealed packages as a hallmark of authenticity and quality control.

Over time, repeat customers associate certain retailers as trusted sources for genuine new products. This encourages future accessory purchases whether upgrading worn items or obtaining extra units as gifts. The new product segment therefore drives ongoing sales revenues in the mature Malaysian market.

Insights By Distribution Channels - Online convenience expands accessibility

In terms of distribution channels, the online segment contributes the highest share to the Malaysia mobile phone accessories market. Both company websites and third-party platforms expand accessibility of accessories to all locations.

Customers appreciate the convenience of browsing, comparing and purchasing from a huge selection of items without leaving home. Official sites group all a company's latest product lines together while marketplaces consolidate options from many brands.

Product research and purchases can happen any time without store operating hours. Payment and delivery services also provide round-the-clock order tracking and estimated arrival timeframes. This level of convenience has broadened the potential customer base beyond major cities.

Online discounts and loyalty programs also make accessories more affordable. Reviews and Q&A help buyers make informed selections suitable for their needs. Over time, consistently positive shopping experiences have increased Malaysian consumers' trust in transacting online.

The pandemic has further accelerated e-commerce adoption, solidifying online channels as the preferred way to shop for mobile accessories going forward. Multi- and single-brand stores are adapting through increased own online presences and partnerships for marketplace listings and deliveries.

Insights By Accessories - Convenience and affordability drive wired earphone popularity

In terms of By Accessories, Wired Earphones contributes the 21.1% share of the market owing to their convenience and affordability. Wired earphones remain a staple accessory for mobile phone users due to their simple plug-and-play functionality. Users can skip pairing and charging steps and immediately listen to music or take calls with wired earphones.

Their wired connectivity is also more reliable than wireless options that can experience signal drops or delays. This makes wired earphones a safer choice for important calls or when uninterrupted listening is essential. Audio quality also tends to be better than most affordable wireless options.

Additionally, wired earphones are significantly cheaper than wireless alternatives like neckbands, headphones or true wireless earbuds. With price being an important consideration for many Malaysian consumers, the low cost of wired earphones extending their appeal. Basic wired earphone models can be found for under RM20, putting them in reach of all smartphone owners.

The ubiquity of phones with standard 3.5mm headphone jacks has also supported wired earphone usage. However, some manufacturers are now omitting headphone jacks which could impact the segment going forward. for now though, wired earphones remain entrenched as the easiest and most cost-effective way to listen privately on mobile devices in Malaysia.

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