Bird Toys Market Trends

• Natural and Sustainable Materials: Sustainability consciousness and humanization of pets is driving the demand for natural, eco-friendly materials in bird toys. Manufacturers are utilizing renewable materials like wood, cotton rope, sisal, loofah, coconut husk, bamboo, and palm fronds more extensively. Recycled rubbers, papers and textiles are also gaining traction. Companies are being transparent about sourcing and production through sustainability certifications and reporting. Consumers are more discerning of toy safety and environmental impact. The shift toward natural toys provides both ethical appeal and benefit of enabling natural bird behaviors.
• Technology-enabled Smart Toys: Incorporating technology features into interactive smart bird toys is an emerging trend. These include toys with inbuilt sensors, cameras, microphone and speakers enabled by AI, Bluetooth and apps. Smart toys allow pet owners to observe, interact with and track their birds remotely, providing mental stimulation when alone at home. Smart bird toys can also detect and analyze bird noises and behaviors to provide insights. Digital connectivity and gamification drive greater engagement and bonding. Voice command features for control add convenience. While currently niche, tech-enabled bird toys have significant room for growth in future.
• Subscription Boxes: Subscription box services that deliver monthly packages of assorted bird toy samples, treats, and accessories to owners have gained popularity as an element of surprise, discovery and convenience. Monthly subscriptions take away the effort of selecting new toys to beat boredom. Subscription boxes also allow exposure to new, innovative toy styles and brands while being affordable. They provide rotating variety tailored to bird needs. Leading pet box subscriptions like BarkBox, Super Chewer, and Bullymake have entered the bird segment given its lucrative potential. The recurring revenue model benefits businesses as well through developing loyalty.
• Humanization and Personalization: The humanization of pets is extending the desire for more personalized and identity-defining bird toys. Custom naming, accessories that match human styles, made-to-order shapes based on breeds, and even customization for individual birds is rising. Personalized toys enable deeper emotional bonding. Some services allow inputting the bird's name, personality traits and color preferences to receive tailored recommendations. The niche custom bird toy segment is likely to gain wider popularity as owners treat pets like family. Humanization also sparks demand for bird toys that mirror real-life human objects.

Bird Toys Market Regional Insights

• North America is expected to be the largest market for bird toys during the forecast period, accounting for over 41% of the market share in 2023. The growth of the market in North America is attributed to the high adoption of pet birds, high spending on pet care, and presence of major pet retail chains in the region.
• Europe is expected to be the second-largest market for bird toys, accounting for over 22% of the market share in 2023. The growth of the market in Europe is attributed to rising pet humanization and increasing awareness about pet health and enrichment.
• Asia Pacific market is expected to be the fastest-growing market for bird toys, which is expected to grow at a CAGR of over 18% during the forecast period. The growth of the market in Asia Pacific is attributed to the growing disposable income and rising pet ownership in the region.

 Figure 1. Bird Toys Market Share (%), By Region, 2023