Global Mobile Pet Care Market Trends

• Growing Focus on Mobile Veterinary Clinics: There is a rising trend of full-service mobile veterinary clinics owing to the convenience and quality care provided at home. Mobile clinics are equipped with diagnostic tools, Lionel equipment, dental services, and a veterinary team for comprehensive care. More mobile providers are customizing clinics and expanding fleet to meet demand for mobile veterinary care, especially from dual-income households. Services like ultrasounds, discreet health tests, and lab work can be performed at home. Focus on mobile veterinary care is increasing.
• Advancements in Telemedicine Apps and Wearable: Advancing telemedicine apps and wearable devices for pets are a key trend in the mobile pet care market. Apps allow easy appointments, video calls with vets, health records, and prescription management. Wearable monitor activity levels, heart rate, and sleep, provide alerts on behavior changes indicating illness. Digital health passports are gaining popularity. Providers are incorporating apps, wearable, and data analytics for preventative care. Technology allows remote monitoring and advice to minimize visits. Advancements are shaping service delivery models.
• Growing Demand for Natural and Organic Products: The trend towards natural, organic, and minimally-processed pet care products is also driving the mobile pet care market growth. Consumers seek chemical-free grooming products, natural supplements, and organic treatment options. Mobile groomers are using plant-based cleansers, organic flea, and tick sprays. Mobile vets recommend natural medications and supplements. Providers highlight natural ingredients and ethical sourcing in their service details and products used. The focus on natural/organic pet care aligns with consumer health and sustainability priorities.
• Customized and Niche Services: Customized mobile pet care services catering to specific needs of pets and owners are a distinct trend. Providers are offering tailored services for older pets, assistance/therapy pets, exotic pets, and breeds with special requirements. Oncology care, rehab services, exercise routines, and mental stimulation services for aging/special pets are growing. End-of-life, hospice and palliative care at home is also rising. Niche services provide individualized care conveniently.

Global Mobile Pet Care Market Regional Insights

• North America is expected to be the largest market for mobile pet care during the forecast period, accounting for over 41.5% of the market share in 2023. The growth of the market in North America is attributed to high pet ownership rates, developed veterinary infrastructure, and increasing pet healthcare expenditure.
• Asia Pacific is expected to be the second-largest market for mobile pet care, accounting for over 28.7% of the market share in 2023. The growth of the market in Europe is attributed to the rising pet adoption, growing demand for premium pet care services, and the presence of key players.
• Europe is expected to be the fastest-growing market for mobile pet care, which is expected to grow at a CAGR of over 16.2% during the forecast period. The growth of the market in Europe is attributed to the growing pet adoption, rising disposable income, and untapped opportunities in emerging economies.

Figure 1. Global Mobile Pet Care Market Share (%), by Region, 2023