Global Satellite as a Service Market Analysis

The Global Satellite as a Service Market size is expected to be valued at US$ 2.82 billion in 2023 and is expected to reach US$ 22.22 billion by 2030, grow at a compound annual growth rate (CAGR) of 34.3% from 2023 to 2030.

Satellite as a Service Market Analysis

Satellite as a service refers to a business model where satellite operators provide services like broadband connectivity, direct-to-home television, backhaul and trunking solutions to end users on a pay-as-you-go basis. The key advantages of this model are reduced upfront capital expenditure, flexibility, and scalability for the end users. The growth of this market can be attributed to factors like declining satellite bandwidth prices, rising penetration of mobile devices, and increased adoption in the enterprise sector.

Key drivers include Declining Satellite Bandwidth Prices, Rising Demand for Satellite Services from Mobility Sector, Uptake from Enterprise and Government Sectors, Advantages over Terrestrial Networks. The Satellite as a Service Market is segmented by orbit type, solution, end-use industry, frequency band and region. By orbit type, the market is segmented into LEO, MEO, GEO, elliptical and others. The LEO segment is expected to grow at the highest rate during the forecast period owing to the rising deployment of LEO satellites for applications like IoT connectivity.

• Declining Satellite Bandwidth Prices: The prices of satellite bandwidth have declined significantly over the past decade owing to technological advancements and market competition. The entry of high throughput satellites (HTS) has dramatically increased the supply of bandwidth and enabled operators to offer bandwidth at lower prices. For instance, bandwidth pricing has declined by over 50% for certain HTS Ka-band capacity between 2012 and 2022. The declining bandwidth prices make satellite-based solutions more affordable for end users across sectors like telecom, maritime, media and enterprises. It expands the addressable market for satellite operators and drives adoption of services like inflight connectivity, cellular backhaul and rural broadband. The competitive pricing is a key driver spurring the growth of satellite as a service model.
• Rising Demand for Satellite Services from Mobility Sector: The mobility sector including aviation, maritime and land mobile are creating substantial demand for satellite-based solutions. Satellites are being increasingly used to provide inflight connectivity for aircraft passengers. Major service providers are partnering with satellite operators to roll out inflight connectivity globally. For instance, Intelsat partnered with Panasonic Avionics to provide Ku-band and HTS capacity for inflight Wi-Fi on over 3,000 commercial aircraft. Similarly, rising digitalization of ships is driving adoption of satellite communications for crew welfare and ship operations. Satellite networks offer reliable communications and real-time navigation in seas. Further, the integration of satellite into land mobility such as trains, coaches is also gaining pace supported by technological advancements. The rising opportunities in mobility are fueling the growth of satellite as a service model.
• Uptake from Enterprise and Government Sectors: Enterprises and governments are emerging as significant users of satellite-based communication solutions. Businesses are using private enterprise networks over satellite for applications like SD-WAN, mobile backhaul and Internet access. Satellite networks provide efficient connectivity to distribute enterprise networks. Similarly, governments are relying on satellites to bridge the digital divide between rural and urban areas. Large-scale government backed programs for rural broadband connectivity in regions like India, Africa are creating demand for satellite networks. Satellites are also used for emergency response, distance education and telemedicine services catering to government needs. The growing enterprise and government demand acts as a key driver for satellite as a service market.
• Advantages over Terrestrial Networks: Satellite networks offer specific advantages compared to terrestrial networks in aspects like ubiquitous coverage, broadcast capabilities, reliability and security. Satellite footprints can extend services to geographical areas unreachable through terrestrial means. Satellite broadcasts enable content distribution across large regions. The technology is unaffected by geographical disruptions providing an alternative path for critical communications. These benefits are leading sectors like maritime, aviation, media and telecom to incorporate satellite into their connectivity infrastructure. It is leading to wider adoption of flexible consumption models like satellite as a service.