Natural and Organic Cosmetics Market Analysis

The Global natural and organic cosmetics market is estimated to be valued at USD 40.1 Bn in 2024 and is expected to reach USD 120.3 Bn by 2031, growing at a compound annual growth rate (CAGR) of 17% from 2024 to 2031. The market has been experiencing steady growth over the past few years owing to the rising consumer demand for beauty products containing natural ingredients. There has been an increasing preference for organic and natural cosmetics due to rising health and environmental concerns among consumers globally. Moreover, the introduction of innovative products by leading brands is also adding to the growth of this market.

The natural and organic cosmetics market is expected to witness positive growth trends during the forecast period. The increasing influence of social media and digital platforms is creating more awareness about the benefits of natural ingredients. More consumers, especially millennials and generation Z, are opting for sustainable beauty brands that are environmentally conscious. With rising disposable incomes, customers are willing to pay premium prices for natural cosmetics products that are often positioned as more effective and safer choices.