United States Candy Market Size
Market Size in USD Bn
CAGR3.5%
| Study Period | 2024 - 2031 |
| Base Year of Estimation | 2023 |
| CAGR | 3.5% |
| Market Concentration | Medium |
| Major Players | Perfetti Van Melle Group B.V., Mars, Incorporated, Mondelez International, Inc., The Hershey Company, August Storck KG and Among Others |
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United States Candy Market Analysis
The United States Candy Market is estimated to be valued at USD 24.13 Bn in 2024 and is expected to reach USD 31.01 Bn by 2031, growing at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.
The candy market in the United States has been witnessing positive trends over the past few years. There has been a rising demand for innovative candy products with exciting flavors and attractive packaging. Moreover, the increasing social media marketing campaigns by leading candy brands are helping them target young consumers more effectively. Several companies are also offering sugar-free and organic candy options to appeal to health-conscious consumers. While mass merchandisers continue to hold the major share, sales channels like e-commerce and convenience stores are emerging strongly. If this growth trajectory sustains, the candy market has potential to surpass $31 Billion by 2031 in the United States.