United States Candy Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

United States Candy Market is Segmented By Product Type (Chocolate Candy, Non Chocolate Candy), By D...

United States Candy Market Size

Market Size in USD Bn

CAGR3.7%

Study Period2025-2032
Base Year of Estimation2024
CAGR3.7%
Market ConcentrationMedium
Major PlayersPerfetti Van Melle Group B.V., Mars, Incorporated, Mondelez International, Inc., The Hershey Company, August Storck KG  and Among Others
*Disclaimer: Major players are listed in no particular order.
*Source: Coherent Market Insights
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United States Candy Market Analysis

The United States Candy Market is estimated to be valued at USD 25.02 Bn in 2025 and is expected to reach USD 32.27 Bn by 2032, growing at a compound annual growth rate (CAGR) of 3.7% from 2025 to 2032.

The candy market in the United States has been witnessing positive trends over the past few years. There has been a rising demand for innovative candy products with exciting flavors and attractive packaging. Moreover, the increasing social media marketing campaigns by leading candy brands are helping them target young consumers more effectively. Several companies are also offering sugar-free and organic candy options to appeal to health-conscious consumers. While mass merchandisers continue to hold the major share, sales channels like e-commerce and convenience stores are emerging strongly. If this growth trajectory sustains, the candy market has potential to surpass $31 Billion by 2032 in the United States.