估计患者参与软件市场价值为: 2024年8.12亿美元 预计将达到 28.38美元 到2031年时达到十亿 以复合年增长率增长 (CAGR)从2024年到2031年占19.6%. 对以病人为中心的护理的需求日益增加,强调人口健康管理,是推动这一空间显著增长的主要因素。

市场驱动器 -- -- 越来越多的临床试验

随着医学科学和技术的不断进步,制药业在全球新药物开发活动出现了指数上升。 随着研究渠道的扩大,临床试验已成为药物开发生命周期中测试实验治疗和在批准和市场推出前收集临床安全和疗效证据的关键阶段。

然而,由于分散研究地点的流程分散,管理临床试验的复杂工作流程和业务要求传统上仍然是制药赞助商面临的巨大挑战。 许多组织认识到需要精简临床试验,现已开始利用患者接触平台,利用数字解决方案,在整个试验过程中促进监督、征聘、坚持和保留。

患者接触软件允许赞助商通过在线门户筛选和录取候选人,同时通过电子方式获取同意. 这不仅将潜在的病人库扩大到地理边界以外,而且使各站点能够更容易地通过视频通话功能进行虚拟访问,对参与者进行定期检查。

总体而言,这些解决办法通过将工作流程数字化和加强参与者的经验,在加快审判时间表方面发挥着关键作用,从而应对了赞助者在审判活动不断增加的情况下在征聘和留住病人方面所面临的挑战。

市场驱动力 - 增加数字保健技术投资

在过去十年中,保健方面的数字创新极大地影响了护理的提供和接受。 在远程病人监测、远程保健、人工智能和其他相关领域取得的进展,正在日益促进分散和基于价值的治疗模式。 除此以外,相当多的风险资本资金已经投入到这一转型的工业领域,从而产生了新的数字保健初创企业群体,开发尖端解决方案。

获得大量投资的重点领域之一是患者参与平台。 通过利用这些工具,提供者旨在扩大其服务范围,建立持续护理途径,并切实支持慢性病管理。 与此同时,付款者认为有机会通过主动干预和通过接触渠道提供的预防措施来减少不必要的利用。 对于病人来说,这种平台也提供24小时获取个人健康记录、预约、检测结果以及任何地点的教育资源。

所有利益攸关方都认为,这些好处是提高长期承受能力、质量和经验的途径。 众多战略筹资回合进入知名参与软件公司,反映了业界对以数字驱动、以人为本的模式作为可持续保健未来的信心。

市场挑战-高执行 费用

在患者参与软件市场运营的公司面临的主要挑战之一是这些解决方案的实施成本高昂。 采用患者参与平台需要在购买许可证、根据组织需要定制软件、与其他医疗保健信息技术系统整合、入职和培训工作人员和患者等方面进行大量投资。 这导致大多数组织的6位数字执行费用。 考虑到保健预算已经耗尽,说服管理人员为参与软件分配大量资金可能是一项艰巨的任务。

供应商还需要通过改善病人结果、提高满意度分数和降低可预防的重新接纳费用等衡量标准,证明他们的解决方案能带来巨大的投资回报。 否则,高额预付支出将构成收养的一大障碍,特别是对较小的保健提供者而言。 为了解决这个问题,供应商正注重提供模块化、灵活的定价模式和执行服务,使客户能够根据预算定制和逐步采用解决办法。

市场机会----新兴市场的扩展

患者参与软件市场中公司的重要机会之一是向新兴保健市场扩展。 虽然发达国家目前占总收入的大部分,但发展中经济体的需求正在稳步上升,因为它们希望实现保健基础设施的现代化,并把重点转向基于价值的护理。

在印度、巴西、中国、印度尼西亚、墨西哥等国家,大量病人聚集在一起,对数字保健的采用投入不断增长,这提供了大量商业案例。 能够提供适合受资源制约环境的本地化、负担得起的解决方案的供应商将受益匪浅。 与当地医疗技术公司的伙伴关系、支持电子保健倡议的有利政府政策以及互联网普及率的提高,正在帮助推动在新兴市场的农村诊所、社区保健中心和公立医院部署软件。

这通过战略收购、设立地方办事处或专门为这些高增长地区开发产品,为扩大参与者提供了充分的机会。 抓住这些未开发的机会对于维持长期收入来源至关重要。

Insights, By Deployment Option - Accessibility and Efficiency Drive Growth of Cloud-based Solutions

In terms of deployment option, cloud-based solutions contribute the highest share of the market owning to its accessibility and efficiency advantages. Cloud-based patient engagement software does not require any upfront infrastructure investment for hardware, servers, or related IT resources. This makes it very affordable for healthcare providers of all sizes to adopt such solutions. The usage-based pricing models of cloud deployments allow providers to only pay for what they use each month, keeping costs predictable.

Cloud solutions also offer advantages in terms of accessibility. Being internet-based, they allow secure access to patient records and appointment scheduling from anywhere using mobile devices or computers. This facilitates more convenient engagement between providers and patients. Doctors can review patient details and histories while on call. Patients can book and change appointments remotely according to their schedules. The 24/7 accessibility also boosts engagement.

From an operational efficiency point of view, cloud-based patient engagement platforms require minimal on-site support and maintenance. Software updates are automatically handled in the cloud without disrupting patient workflows. Data storage, backup and security also become easier to manage for providers without having dedicated on-premise IT teams. This lowers long term costs and resource requirements drastically.

Insights, By Type of Software Offered - Appointment Management Dominates due to Central Role in Patient Lifecyle

In terms of the type of software offered, appointment management contributes the highest share of the market owing to its critical role in facilitating the entire patient lifecycle and care delivery process. Effective appointment scheduling and management are essential functions that providers must fulfill to run their operations smoothly. It forms the primary point of contact between patients and the healthcare system.

Appointment management software handles booking requests, allocates time slots, sends reminders, and enables paperless confirmations and rescheduling. This eases the administrative workload on staff. It also streamlines the process for patients, reducing waiting periods, no-shows and reschedules. Timely communication helps promote higher engagement.

Being the entry point for receiving care, appointment management sets the tone for overall patient experience and satisfaction levels. This impacts loyalty, referrals as well as revenue cycles for providers. Optimizing scheduling is thus a top priority and the returns are highly evident.

Advanced appointment solutions also integrate with other software like EHR and billing to pull relevant patient data, populate calendars and trigger downstream processes. This synchronous flow of information across platforms enhances coordination and handoffs within complex care delivery workflows. Such connected functionality cements its importance.

Insights, By Application Area - Financial Health Management Gains Momentum Due to Cost Pressures

In terms of application area, financial health management contributes the highest share of the market as healthcare costs continue to rise globally. The COVID-19 pandemic has also spurred demand by worsening financial distress for patients and the overall economic slowdown exacerbating budget constraints across the board.

Financial health management software empowers patients to track expenses, access cost estimates for procedures upfront, understand benefits and out-of-pocket responsibilities clearly. This facilitates better budgeting and financial preparedness for healthcare needs. It also prevents unwanted surprises owing to inaccurate expectations. Transparency avoids disagreements and non-payment issues later.

At the same time, healthcare providers are under significant pressure to rein in costs through measures like pre-authorization, value-based arrangements, and incentives for affordable in-network care usage. Financial management solutions enable streamlined insurance verification and pre-certification processes. Workflows for claim management, denials, appeals are automated. Detailed cost and utilization reporting enables hotspot analysis to optimize network management and budgets.

Government agencies also utilize such software to manage public program reimbursements properly and crack down on fraud, waste or over-treatment scenarios effectively. The three-way collaboration between patients, providers and payers establishes a mutually-beneficial framework for affordable and accountable healthcare delivery over the long run.

在患者参与软件市场运营的主要角色包括雅典纳健康(Athenahealth),科维乌(Coviu),GetWellNetwork(GetWellNetwork),健康催化剂(Health),卢马健康(Luma Health),莫塞罗健康(Mocero Health),猎户座健康(Orion Health),Hysitrack(SolvEdge),Veradigm(原为Allscript),WellBeat(WellBeat)和Wolters Kluwer(Wolters Kluwer).