联合王国化妆包装 估计市场价值为: 2024年112.2百万美元 预计将达到 截止2031年,数额为131.5亿卢比以复合年增长率增长 (CAGR)从2024年到2031年占2.3%.

由于化妆品行业对个性化和生态友好型包装解决方案的需求不断增加,预计市场在预测期间将稳步增长。

市场驱动力----改变对贵重/奢侈产品的消费者优惠

由于联合王国消费者的收入继续增加,他们对奢侈品和溢价产品的偏好也逐年增加。 化妆品已成为整个人口结构中的一项必要条件,消费者现在寻求具有溢价特征和豪华包装经验的有志品牌。 美容和个人护理部门在英国出现了一个大繁荣,高端产品开始流行. 消费者,特别是千年人和Gen Z,更倾向于在美学上具有吸引力和精美的包装,与内部的精美化妆内容相匹配。 Bobbi Brown、Laura Mercier、Dior、Chanel等品牌利用了这种消费者转变,推出了其产品,如Sleek 紧凑、镜形调色板、光滑管和布满丝绒或花皮的邮袋。 这种奢侈的包装给消费者造成了一种质量优异和高端体验的印象. 买家愿意以英俊的价格购买美学设计的包装以及强化的配方.

此外,有机美容运动还催生了清洁化妆品牌,提供玻璃罐和罐子等可回收材料包装的无毒素产品. 这些生态友好的包装设计也吸引了环境意识的千年. 口碑化和个性化的契约正在进一步刺激这种溢价包装的繁荣。

市场驱动器-数字媒体的影响

数字平台改变了消费者在当今世界与化妆品牌和产品打交道的方式。 TikTok在Instagram、YouTube和TikTok上拥有巨大的力量, 他们闪闪发光的照片和详细评论严重影响了数百万追随者的购买决定,其中大多数是年轻的化妆爱好者. 品牌认识到这些新媒体的潜力,并与最有影响力的合作伙伴合作进行产品投放、赞助内容以及合作推出《收藏》。 吸引性包装在数字资产上占据中心位置,抓住在线受众的眼球. 创意脱箱和Try-on视频让更多潜在客户接触到戏剧性但功能性的包装设计理念.

此外,Facebook和Snapchat等流媒体平台允许虚拟化妆会,让购买者在购买前能够实时熟悉包装。 高级AR滤波器也使消费者在购买特色产品之前尝试不同的化妆品外观. 数字领域包装的成功创新促使消费者用钱包奖励这些品牌。

市场挑战-高额包装

联合王国化妆品包装市场面临着与溢价和奢侈品包装产品有关的高昂成本带来的巨大挑战。 随着对高品质化妆品配方和独特包装设计需求的增加,制造商不得不将更昂贵的材料,如玻璃容器,木材部件,金属口音等,纳入其产品线.

然而,客户愿意支付化妆品和皮肤护理用品的价格没有跟上这些不断上升的包装成本。 如果包装成本继续以比英国消费者对价格的敏感性更快的速度上升,那么它就可能产生将一些名牌美容品牌定价出市的效果. 除非化妆公司能够从独特和难忘的包装设计中获得更多价值,否则,高包装成本有可能长期降低利润幅度。

市场机会----私人标签品牌的出现

私人标签品牌在英国化妆品包装空间的增长是一个重大的市场机会。 主要零售商已经认识到,在自己的品牌下提供独家化妆品线可以让他们抓住快速增长的化妆品市场的一块,同时保持较低的成本. 通过在内部处理包装、生产和分销,零售商避免了主要化妆品品牌收取的溢价,并以竞争性价格的形式向客户提供较高的利润。 超市、药店皮肤护理和彩色化妆品的流行程度继续提高, 如果新兴的私人标签品牌能够始终如一地提供与高性能公式挂钩的创新和趋势包装,那么它们就能在未来几年中从既有角色那里获得有意义的市场份额。 这使市场力量转向零售商,为包装制造商提供了新的采购渠道。

Insights, By Product Type: Innovation in Design Drives Demand for Lipstick Containers

Lipstick containers sub-segment contribute the largest share of 27.6% in the UK makeup packaging market due to innovative designs that enhance the user experience. Women form the major consumer base for lip products in the country, choosing shades and formulations to suit their individual styles. Lipstick Containers allow makeup brands to creatively showcase these options while protecting the formulation.

Contemporary designs break away from traditional cylindrical tubes to offer unique silhouettes. Bullet lipsticks molded in innovative shapes like hearts or initials attract consumers interested in self-expression. Flexible packaging satisfying this demand has driven container manufacturers to develop technologies like injection molding. Compact sizes suit fast-paced lifestyles, with options like click pens and squeeze tubes gaining traction. Their portability makes lip colors accessible anywhere.

Eco-friendly qualities also impact preferences. More consumers opt for sustainable, recyclable plastics rather than non-biodegradable alternatives. Manufacturers respond sensitively to this socio-economic change and environmental advocacy. Natural elements incorporated aesthetically into designs signal brand ethics to ethically-conscious customers.

Insights, By Application: Skin Care Dominance Stems From Multifunctional Needs

The skin care sub-segment tops the UK makeup packaging market by 34.6% market share, owing to products fulfilling varied skincare routines. Beginning from cleansing to treatment and protection, each step necessitates compatible containers. Formulations address anti-ageing, hydration and other contemporary requirements through multifunctional solutions.

Creamy moisturizers and serums demand airless packs shielding formulations from oxidation. Their adoption rises as customers invest in preventative skincare. Similarly, purge-inducing clay masques use vacuum seal packing for optimum freshness. Hybrid products like daily matte sunscreens integrate UV protection into makeup, driving two-in-one packaging innovation.

Consumers increasingly choose minimalist, multi-tasking routines with portable accessories. Travel packs, stocked with spatulas and mini jars in bundles satisfy this portability demand. Moreover, convenient packaging benefits convenient lifestyles, visible through single-step moisturizers with pumped dispensers.

Skincare packaging standards also impact the aesthetic experience. Sleek containers matching futuristic innovations impart premium impressions matching large investments. Glass jars or plastic dispensers with air-tight seal for product longevity enhance the experience. Hence, compatibility with evolving needs reinforce skincare’s segmental supremacy.

在英国化妆包装市场运营的主要角色包括Albéa UK Limited,Amcor PLC,DS Smith PLC,Gerresheimer AG,Quadpack,Silgan控股公司,Berry Global Inc.,HCP包装,以及AptarGroup, Inc.