The cordless lawn mower market is estimated to be valued at USD 3.10 Bn in 2024 and is expected to reach USD 5.48 Bn by 2031. It is projected to grow at a compound annual growth rate (CAGR) of 8.48% from 2024 to 2031. Cordless lawn mowers are expected to gradually replace corded electric and gasoline-powered models over the forecast period. 

Market Driver - Increasing Demand for Environmentally Friendly and Low-noise Lawn Equipment

As consumers become more environmentally conscious, they are increasingly gravitating towards eco-friendly products for their households. When it comes to maintaining their lawns and gardens, many homeowners now prefer equipment that causes less noise and air pollution compared to gasoline-powered alternatives. Cordless lawn mowers have emerged as a popular choice as they offer several environmental benefits.

The reduced emissions and relatively low noise of cordless lawn mowers appeal greatly to environmentally conscious consumers. In recent years, issues like climate change and pollution have received wider attention globally. More people now understand the importance of sustainable consumption and try to opt for green products in their daily lives. Leading manufacturers have started extensive marketing campaigns highlighting the environmental benefits of their cordless models to boost their appeal in this increasingly important segment.

All these factors are expected to continue stimulating demand for cordless lawn mowers from urban consumers globally in the coming years. This is expected to drive growth of the cordless lawn mower market in the coming years.

Market Driver - Technological Advancements like AI and IoT Integration in Lawn Mowers

Over the past decade, major technological developments across various industries have been enabled and accelerated by innovations in artificial intelligence, robotics, and Internet of Things (IoT). Lawn equipment manufacturers are now integrating these cutting-edge technologies into their cordless lawn mower models to enhance usability, functionality and efficiency.

Advanced AI algorithms allow them to detect obstacles, plan routes efficiently and remember the layout of the lawn over time. Homeowners can control and monitor these robotic mowers remotely using smartphone apps. The mowers send alerts, share activity updates, and allow remote scheduling and management of mowing tasks through integration with Wi-Fi and cloud networks.

Other automated technology adoptions like Bluetooth connectivity and voice controls are also enhancing user experience with regular cordless lawn mowers. Leading manufacturers in the cordless lawn mower market are also launching IoT-enabled battery modules that leverages sensors to monitor power levels, charging status, and overall battery health over WiFi.

Market Challenge - High Manufacturing Complexity and Weak Logistics Infrastructure

One of the key challenges facing the cordless lawn mower market is the high complexity involved in manufacturing cordless lawn mowers compared to their gas-powered counterparts. Cordless lawn mowers require advanced lithium-ion battery technology which depends on scarce rare earth materials.

Integration of the battery, electric motor and other electronic components also increases manufacturing complexity. This pushes up production costs significantly. Furthermore, the logistics and supply chain infrastructure in many countries is still not equipped to handle the specialized requirements for transportation and storage of lithium-ion batteries. International shipments of partially assembled or fully assembled cordless lawn mowers also face regulatory compliance issues related to transport of batteries.

Addressing these manufacturing and logistics bottlenecks would require large capital investments by OEMs and support from regulatory authorities. This remains a barrier especially in developing regions in the cordless lawn mower market.

Market Opportunity - Integration of AI and Machine Learning to Enhance Efficiency and Autonomous Features

One of the major market opportunities for players in the cordless lawn mower market lies in further integration of advanced technologies like artificial intelligence and machine learning. OEMs could develop smart cordless lawn mowers with autonomous navigation features using computer vision, sensors and ML algorithms.

Collection and analysis of operational data using AI can also help improve safety, predict maintenance needs and enhance overall equipment life. Manufacturers partnering with data analytics firms can develop personalized home lawn care solutions and premium subscription service models.

Over-the-air software upgrades will allow new features to be added. Such innovative product developments leveraging latest technologies have the potential to tap into a wider consumer base beyond traditional markets and strengthen pricing power for cordless lawn mower brands.

Focus on innovation and technology: All major players in the cordless lawn mower market like Greenworks, EGO, Ryobi and Milwaukee have focused on continuous innovation to develop more powerful and longer lasting battery technologies.

Offer multiple battery options: Companies provide batteries in different voltage capacities like Greenworks' 12Ah, 9Ah and 6Ah options to suit different yard sizes. This gives customers flexibility to choose based on their needs.

Focus on ergonomics: Players invested in R&D to develop mowers with better balanced designs, adjustable handles and vibration control systems.

Strategic marketing: Heavy promotion during spring/summer seasons through tv, digital campaigns and retail partnerships helped raise brand awareness. Leaders in cordless lawn mower market also partner with home improvement chains like Lowe’s to get premium shelf spaces, driving higher sales.

Insights, By Type: Convenience and Efficiency Drive Demand for Ride-On Cordless Lawn Mowers

In terms of type, ride-on mower contributes 45.6% share of the cordless lawn mower market in 2024. This is owning to convenience and efficiency. Ride-on mowers allow users to cut large lawns more quickly than other types of mowers. As lawns have gotten larger in size with expanding suburban homes, the time savings of a ride-on mower has become very appealing to homeowners. They can cover grounds in about half the time of a walk-behind mower. This is an important factor as consumers' free time continues to decrease with busier daily schedules.

Their ability to cover more ground in less time has significant value as well for professional and commercial landscaping companies. It allows them to take on more clients and jobs in a day without needing to invest in additional workers. This enhances their profitability and competitiveness in the marketplace.

Insights, By Battery Capacity: Higher Battery Capacities Power Expanding Product Features

In terms of battery capacity, the segment contributing 37.9% share in the cordless lawn mower market is more than 30 V in 2024. Lithium-ion battery technology continues to rapidly advance, allowing cordless tool manufacturers to incorporate larger and more powerful battery packs that support expanded product features on lawn equipment. Batteries exceeding 30 V deliver sufficient power output for advanced functions like mulching, bagging, variable speed control and lift capabilities on newer ride-on mowers.

Larger battery capacities further support extending runtimes on a single charge. This addresses a key limitation of early cordless tools that would lose power prematurely. Runtimes nearing or exceeding one hour per charge with 30V+ batteries eliminate recharging inconveniences and allows users to finish larger properties in fewer sessions. The improved energy source sustains optimal mower and blade performance from start to finish as well.

Insights, By Mower Blade Type: Versatility of Multi-purpose Blades Expands Cordless Lawn Mower Applications

In terms of mower blade type, the cylinder blade contributes the highest share in the cordless lawn mower market due to its versatility for multiple applications. Its drum-like rotating design allows for functions beyond just cutting grass like other basic straight blade styles. Cylinder mowers can efficiently mulch clippings into fine pieces to reduce yard waste and regenerate nutrients into the soil.

Cylinder mowers are also well-suited for newer robotic models now entering the market. Their enclosed design collects clippings and containerizes cut materials, preventing scattering that could otherwise interfere with robotic guidance systems or create mess. This compatibility supports the emerging autonomous application of cordless lawn care technology without human supervision or operation. This will driver crucial trends in the cordless lawn mower market.

• Instance of Regulatory Impact: Government subsidies for sustainable landscaping equipment in certain EU nations have spurred a sharp increase in cordless lawn mower adoption. This push for lower emissions has encouraged several players to expand eco-friendly portfolios.
• Instance of Collaboration: Deere & Company partnered with a leading battery manufacturer to develop next-generation cordless solutions. This collaboration is expected to yield innovations in powertrain design and battery safety, while boosting the brand’s technological edge.
• Increasing Urban Green Spaces: An estimated 40% rise in urban community parks over the last five years has spurred demand for quieter, zero-emission lawn equipment—key drivers for the cordless lawn mower segment.
• Shift Toward Lithium-Ion Batteries: Over 70% of cordless lawn mowers sold in 2023 reportedly employed lithium-ion battery technology, indicating rapid adoption due to extended runtime and faster recharge.
• Trend in Robot Mowers: Robotic lawn mowers accounted for nearly 15% of the cordless lawn mower market revenue in 2023, reflecting the growing preference for automated solutions among tech-savvy homeowners.

The major players operating in the cordless lawn mower market include Husqvarna Group, Stanley Black & Decker, Inc., Robert Bosch GmbH, Deere & Company (John Deere), The Toro Company, Honda Motor Co., Ltd., Robert Bosch GmbH, Stihl Group, Makita Corporation, Techtronic Industries Co Ltd, Stiga S.p.A., AriensCo, Emak Group, Husqvarna Group, and MTD Products Inc.