The Global Outdoor Power Equipment Market is estimated to be valued at USD 36.9 Bn in 2024 and is expected to reach USD 61.9 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031. Outdoor power equipment includes lawn mowers, blowers, chainsaws, trimmers and other landscaping tools that are powered by small engines. brisk economic growth and rising disposable incomes have supported higher consumer spending on lawn and garden products over the past few years. The market is expected to witness positive growth over the forecast period. Rising construction of residential properties along with expansion of commercial and industrial infrastructure will drive demand. Additionally, growth in urban greenspaces and parks is increasing the need for landscaping services. This is further expected to propel the sales of outdoor power equipment.

Market Driver - Rising Demand for Well-Maintained Lawns and Green Spaces, Driven by Urbanization and the Growing Popularity of Landscaping Services in Both Residential And Commercial Sectors

The trends of rapid urbanization along with rising disposable income of households have led to increased focus on landscaping of both residential and commercial properties across major cities. While earlier, maintaining gardens and lawns was considered a task and not given much importance, nowadays well-groomed gardens and neatly cut grass lawns have become matter of pride as well as status symbol for homeowners. This changing perception has driven huge demand for professional landscaping services from both individual homeowners as well as commercial property developers and managers.

Landscaping companies are nowadays offering various customized packages and service levels for both periodic and continual maintenance of outdoor spaces. From simple lawn mowing and trimming to sophisticated designs of gardens, lawns and installation of outdoor lighting or water features - landscaping service providers can fulfill all requirements. With increasing competition in the market, these companies need to ensure timely delivery of services and maintaining high standards of work. This has boosted the demand for efficient and reliable outdoor power equipment such as lawnmowers, trimmers, edgers and leaf blowers which can help landscape professionals to complete jobs on time.

The professional landscaping industry has witnessed strong growth over last few years owing to increasing projects of commercial complexes, office parks, retail malls and housing developments. Property developers recognize well-maintained green spaces as a crucial amenity to attract customers and tenants. They also undertake periodic maintenance contracts with landscaping specialists to retain the aesthetic appeal of surroundings. All these factors have created steady demand for outdoor power equipment required by large landscape management companies. With continuing urban expansion and growing prominence of real estate sector, the residential and commercial landscaping industry is predicted to surge further in coming times. This will drive more sales of lawnmowers, trimmers and other power tools that landscape professionals rely upon for offering high quality services.

Market Driver - Innovations in Battery Powered Outdoor Equipment to Boost Industry Developments

With rising environmental concerns and stricter emission laws, there is increasing consumer preference for greener outdoor power equipment. Manufacturers have responded to this demand by bringing innovating battery powered product lines that address key customer needs like convenience, noise-reduction and eco-friendliness. Lithium-ion batteries used in outdoor tools nowadays provide much longer runtime compared to earlier battery technologies. Some rugged mower models powered by high-capacity lithium batteries can run for close to an hour on a single charge which is equivalent to mowing average sized residential lawns. Charging the batteries is also quite convenient with options of quick charging available.

The switch to cordless systems has many runtime and handling advantages over corded electric tools. Battery powered products are lighter in weight and more maneuverable for intricate landscaping jobs compared to gasoline alternatives. With advancements like self-propelled rear wheels and adjustable cutting heights, battery lawnmowers and grass trimmers have become very easy to use. They produce negligible sound and zero tailpipe emissions, making them a better choice for urban areas and noise sensitive sites. Many homeowners and landscape professionals have already made the shift to battery power citing factors like ease of use, reduced maintenance and lower total cost of ownership over time.

Recognizing growing market potential, all major outdoor power equipment manufacturers have expanded their cordless product portfolios with innovative accessories as well. Riders, commercial mowers and leaf blowers are now available with electric drive systems for large areas. Battery system integration with equipment has also improved allowing usage of same batteries across product categories like mowers, trimmers and blowers. With battery power proving its merits, this segment is expected revolutionize the outdoor power equipment industry in coming years. Investments into battery technology advancements would further make this transition widespread and accelerate the shift away from traditional gasoline equipment models.

Market Challenge - Competition from Electric Alternatives That Provide Eco-Friendly Options with Lower Emissions and Noise Levels, Affecting the Demand for Traditional Gasoline-Powered Equipment

One of the key challenges facing the outdoor power equipment market is the growing competition from electric alternatives that provide eco-friendly options with lower emissions and noise levels. As environmental awareness increases among consumers, demand for gas-powered tools that are noisy and produce harmful exhaust is declining. Battery-powered lawn mowers, chainsaws, blowers and trimmers are becoming increasingly popular as they eliminate the need for gas or oil and are more convenient to use. Manufacturers of electric equipment are able to promote their products as clean and green choices for residential and professional landscaping use. The improved performance of lithium-ion batteries also means electric tools now offer longer run times comparable to gas tools. With original equipment manufacturers like Deere & Company investing heavily in electric models, traditional gas-powered brands must adapt to shifting consumer preferences or risk losing market share. Transitioning product lines from gas to electric or developing dual-power options presents challenges to supply chains and production infrastructure as well. The outdoor power equipment industry will need to address these environmental and technological trends effectively to remain competitive in the coming years.

Market Opportunity- High Demand for Battery-Powered Equipment Stimulates Industry Growth

A key opportunity for the outdoor power equipment market is the growing demand for battery-powered tools driven by advancements in battery technology. Lithium-ion batteries are offering faster charging times than previous generations of rechargeable batteries. Their lifespans are also significantly longer before needing replacement. As battery capacities increase while costs decrease, electric models can now compete strongly on power and run-time against gas tools. This empowers manufacturers to expand their cordless electric lineups into more heavy-duty professional segments like chainsaws, string trimmers and mowers. For consumers and landscapers, battery swapping provides greater flexibility versus refueling. As charging infrastructure improves via fast chargers, the convenience of electric equipment improves further. By continuously developing more powerful batteries, tool makers can capitalize on the market's shift toward greener, lower maintenance solutions. Governments too offer incentives like subsidies that make electric equipment more affordable. These factors combine to sustain the upward momentum of battery-powered sales in the outdoor power equipment industry.

Focus on innovation: Companies like Husqvarna, Bosch, and Briggs & Stratton have experienced strong growth by continuously investing in research & development to launch innovative new products. For example, in 2015 Husqvarna launched its first robotic lawnmower called Automower which was a major success. It enabled automated lawn mowing without human intervention. Such innovations help companies charge premium pricing and gain an edge over competitors.

Target more efficient and eco-friendly products: With growing environmental concerns, players have shifted their focus towards developing more fuel-efficient and low emission equipment. For example, in 2018 Briggs & Stratton launched a new line of commercial-grade engines that are 40% more fuel efficient and 25% more powerful compared to previous versions. Similarly, other players like Honda and Stihl have eco-friendly product lines which have become popular among consumers and boosted sales.

Expand geographically into emerging markets: Several equipment manufacturers have exhibited strong growth by expanding into emerging markets like Asia Pacific, Latin America, and Eastern Europe in the last 5 years. For example, between 2013-2018 Bosch expanded its presence from 5 countries to 25 countries in Asia. This helped double its market share in the region. Similarly, Husqvarna has aggressively expanded in Latin American countries which lead to over 30% revenue growth from the region.

Build strong distribution networks: Having robust distribution and dealer networks is crucial for success in this fragmented market. Leaders like Briggs & Stratton invest significantly to partner with large retailers like Home Depot and Ace Hardware globally. This provides wide availability and visibility for their products. Smaller players who lack such networks struggle to compete effectively.

Insights, By Power Source, Portability and Easy Start Propels Gasoline Segment

By Power Source, Gasoline segment is expected to contribute 51.9% market share in 2024 owing to its portability and easy start. Gasoline powered equipment are lightweight and can be moved from one location to another with ease. This enables users to carry out tasks in different areas without much hassle. Additionally, gasoline engines do not require pre-charging or connecting to an external power source for starting. Users just need to pull the starter cord and the equipment springs to life instantly. This advantage comes in handy especially in emergency situations or when power sources are not readily available. The small, compact engines also provide high power-to-weight ratio and deliver strong power output even from small capacities. While battery powered equipment is gaining acceptance due to their zero-emission attribute, the refueling convenience and instant start ability continues to make gasoline a preferred choice, especially among professional landscapers and contractors.

Insights, By Equipment, Versatility and Multifunctionality Boosts Lawnmower Demand

By Equipment, Lawnmowers is projected to contribute 38.5% market share in 2024 owing to its versatility and multifunctionality. Lawnmowers can handle more than just grass cutting. Many models are designed to perform functions such as edging, vacuuming, shredding leaves and debris. This diverse functionality fulfills various lawn care needs through a single equipment. Their versatile design also enables easy conversion between functions through attachment of relevant blades or accessories. This multifunctional nature suits both residential and commercial projects where multiple tasks need attention simultaneously. Lawnmowers are hence an indispensable equipment for landscape management and green space upkeep.

Insights, By End-use, Personal Pride and Aesthetics Drives Residential Adoption

By End-use, the residential segment contributes the highest share of the market driven by personal pride and aesthetics. Homeowners take great pride and pleasure in maintaining well-manicured lawns and gardens. A beautiful outdoor space adds curb appeal and is a matter of personal satisfaction. Well-maintained green spaces around homes also boost real estate value. Hence, residential users willingly invest in quality power equipment to ensure their outdoor areas always look pristine and complement their home aesthetics. While commercial operations focus more on productivity, personal interests and pride in outdoor presentations stimulate residential demand.

The outdoor power equipment market is expanding steadily, driven by rising demand for landscaping services and gardening projects across both residential and commercial sectors. Technological advancements, particularly in battery-powered equipment, are reshaping the market by providing eco-friendly, quieter alternatives to traditional gasoline-powered equipment. North America dominates the market, but Asia-Pacific is experiencing rapid growth due to infrastructure development and urbanization. The commercial sector is also fueling demand, with businesses investing in high-performance tools for public spaces and landscaping services. Despite the popularity of gasoline-powered equipment for heavy-duty tasks, the transition to electric and battery-powered tools is accelerating due to environmental concerns and regulatory pressure. Innovations such as robotic lawnmowers and smart technology integration are making outdoor power tools more efficient and user-friendly, contributing to market growth.

The major players operating in the Outdoor Power Equipment Market include Husqvarna, Deere & Company, Honda Motor Co., Ltd., Blount International, Inc., The Toro Company, STIHL Holding AG & Co. Kg, Makita Corporation, Emak S.p.A, Techtronic Industries and Stanley Black & Decker Inc.

• In February 2024, Honda Marine, a division of Honda Power Sports & Products, collaborated with Scout Boats to launch a new boat and motor packaging, optimizing boating experiences for global consumers.
• In July 2023, Kress Commercial launched an innovative range of battery-powered outdoor power equipment with its 8-minute CyberSystem, designed for professional landscapers in the U.S. and Canada.

• By Power Source
  • Gasoline
  • Battery
  • Electric Corded
• By Equipment
  • Lawnmower
  • Chainsaw
  • Trimmer
  • Blowers
  • Others
• By End-use
  • Residential
  • Commercial
  • Government