澳大利亚汽车后市市场估计价值 2024年9,884.6百万美元 预计将达到 1,9397.8美元 到2031年时以复合年增长率增长 (CAGR)从2024年到2031年占10.1%。

澳大利亚汽车后销业在过去几年里持续增长。 公路上的车辆数量稳步增加,产生了维修和保养需求。 此外,澳大利亚人持有车辆的时间更长,这增加了每辆汽车售后产品和服务的寿命价值。 旧车需要更多修理和更换零件,以驱动市场收入。 然而,较新的车辆采用先进的技术,通过远程数据采集分析进行预测性维修和维护。 这有助于减少意外故障。 后市场公司正注重通过改善供应链和后勤网络,加强客户经验,以确保澳大利亚全国及时提供零部件。 车辆泊车量和老旧车辆维修需求的增加,将在今后数年继续支持澳大利亚汽车后销市场的收入增长。

市场驱动力:

每辆驱动市场车辆的里程增加

由于住房可负担性问题,越来越多的人生活在远离工作场所和社会中心的地方,近年来,澳大利亚的车辆年均里程稳步增加。 车辆所有人必须每天开更长时间的通勤,这不可避免地导致轮胎、制动垫、皮带和软管等部件磨损更快。 此外,墨尔本和悉尼等城市的很大一部分人口定期进行周末长驱车,前往城市界限外的海滩和农村地区放松. 所有这一切都促成了澳大利亚目前平均每年近20 000公里的汽车,而五年前只有15 000公里。

年使用量的增加直接导致更换和维修需要更加频繁。 更多英里意味着需要例行更换的消耗性部件的降解速度更快,如制动垫或计时带等部件的寿命较短,必须在固定的公里间隔内更换。 即使对非消耗性部件来说,所覆盖的更多距离的累积效应也带来了它们的修复或替换周期。 震荡吸收器和悬浮灌木 可能持续了8-10年 平均车辆 现在开始失败 在6-7年的城市驾驶。 此外,自2010年代后期以来,由于价格高企和经济不确定性,新车的销售量明显下降,许多澳大利亚人将现有车辆拖住更长的时间,而不是升级。 这给现有的车辆停车场带来更大的压力,并相应导致对修理和维修服务的更多市场需求。

对市场驱动车辆的美学、娱乐和舒适性的需求日益增加

在过去十年中,可支配收入不断增加,澳大利亚消费者比以往任何时候都更加优先考虑乘车舒适、连接和定制功能。 司机越来越需要通过售后改造使其车辆的内外外观个性化。 安装闪闪发光的合金轮子,点锡窗,升级音响系统,并添加其他视觉定制,已日益成为城市许多人的主流爱好和激情. 同样,现代生活中始终存在的互联互通需求也驱动着工厂化的娱乐界面的增强. 诸如更大的触摸屏,司机助理技术,电话镜和后座娱乐套房等升级都是看到brisk需求的例子.

此外,澳大利亚人也更加重视目前车辆中的人类基因组和健康特征。 定制的座椅、按摩功能、空气电离器是目睹吸收率上升的例子。 因此,加强向流动舒适区运输的基本功能似乎是一个重要的推动因素。 与其他消费用具一样,车辆也成为形象、风格和个人表达的标志。 后市场参与者正在有效地利用这些不断演变的生活方式要求和情绪,通过专门的内部、外部个性化服务以及便利和福利增强技术。 这使得它们不仅能够满足典型的维修需要,而且还能够扩大到更高的幅度,选择性增强市场吸引寻求非必要产品的消费者。

市场挑战和机遇:

增加修理和维修服务 限制市场成本

澳大利亚汽车后销公司面临的主要挑战之一是维修和维护服务费用增加。 在过去几年中,澳大利亚的劳务、备件和修理及维修活动的总费用大幅增加。 根据我们的分析,在过去五年中,澳大利亚车辆的平均维修费增加了25%以上。 成本增加的主要原因是零部件价格上涨、劳动力成本提高、全球服务税和其他间接税增加。

成本的上升使车辆维修和保养活动对个别消费者和商业车队运营商来说更为昂贵。 随着成本的急剧上升,消费者正在推迟维修需求,或转向更便宜的替代品,如旧零件,以节省成本。 这对新备件的需求产生了不利影响。 商业车队运营商也发现难以说明增加维修预算的理由,从而可能降低维修和维护周期的频率。 成本的上升制约着澳大利亚汽车零部件和服务市场的进一步发展。 除非成本得到控制,否则这一趋势在今后几年中可能继续限制市场规模和收入潜力。

在线销售汽车零件为公司创造机会

澳大利亚汽车后市公司的一个重要机会是在线销售渠道的增长,特别是汽车零部件。 目前,澳大利亚只有大约15-18%的汽车零部件在网上销售,而其他发达的汽车市场则有25%以上。 然而,由于消费者越来越多地使用互联网和智能手机,在线渗透率正在迅速提高。 年轻人尤其比较舒服地在网上研究和购买汽车零件,而不是去实体商店。

引导这一机会的是在线平台为客户提供方便,以研究数千个部件的技术规格,阅读评论,在几分钟内进行价格比较并获得门阶交付. 建立有更好的搜索功能、方便移动和客户支持的强大在线销售渠道的公司完全可以利用这一增长趋势。 采用综合的在线和离线战略,使公司既能服务于技术较强的年轻客户,也能服务于仍然偏爱传统零售店的老客户。 总体而言,汽车零部件销售数字化转型和对在线采购的偏好增加,为那些做出正确投资并具有全方位战略的品牌提供了重大的市场机会。

Insights By Accessories - Comfort and Convenience Drive Interior Accessories

In terms of By Accessories, Interior contributes the 63.20% share of the market owning to consumers' rising focus on comfort and convenience when travelling. Interior accessories such as seat covers, floor mats, steering wheel covers and dash mats have become very popular as they help protect a vehicle's interior from dirt and wear & tear. Australians drive significant yearly distances and want their vehicle interior to remain clean, scratch-free and ergonomic for long rides. Interior accessories appeal to this need for durability as well as adding a personalized touch.

Consumers are willing to spend more on high quality, feature-rich interior accessories that blend functionality with aesthetics. Leather and suede materials are gaining preference over regular fabrics for their premium feel. Accessories with additional features like heating and cooling functions for seats further enhance comfort, especially during extreme weather. Manufacturers launch new designs frequently to match different interior themes and car models. An expanding aftermarket means buyers have a huge variety of styles, colors and brands to choose from.

Ease of do-it-yourself installation is another factor spurring interior accessory sales. Most products come with detailed fitting instructions and mounting solutions so that drivers can set them up independently without professional help. This saves on installation costs and allows customizing the interior as per changing needs or moods. Do-it-yourself setup has made interior accessories an impulse buy for many Australians.

Insights By Parts - Reliable Performance Drives Tyre Dominance

In terms of By Parts, Tyres contribute the 52.40% share due to their critical role in vehicle performance and safety. Australian roads range from highways to off-roads, putting continual wear and tear on tyres. Their reliable function is a top priority, with drivers needing replacements regularly. While OEM tyres are an option, affordable aftermarket tyres are widely available in different brands, sizes, tread patterns and price points.

Tyre technology too has evolved, with newer compounds and thread designs that optimize grip, mileage and ruggedness for diverse terrains. All-season and all-terrain tyres have boosted in popularity. Run-flat and self-sealing tyres add convenience by sustaining inflation even after a puncture. Customers also replace tyres periodically to maintain optimum engine efficiency and braking ability.

Mechanics and fitment centres play a big role by recommending appropriate tyre models match a vehicle’s usage profile as well as weight and speed capabilities. Their expertise alongside tyre manufacturers’ extensive distribution networks ensure basic replacements are never in short supply. This ready access and knowledge infusion regarding the right tyre specifications to suit individual needs has made them the default urgent purchase over other parts.

Insights By Services - Value Service Drives General Automotive Repairs Dominance

In terms of By Services, General Automotive Repairs contribute the highest share as they provide the best value solution for common issues. Unlike complex transmission or electrical problems, general repairs for components like brakes, shock absorbers, cooling and exhaust systems are affordable and accessible. There are many independent garages with trained technicians who can handle such repairs promptly at lower costs than dealers.

Further, general repairs can sometimes be postponed for non-critical applications, but regular maintenance is still recommended to maximize vehicle life. It is more cost-effective to fix smaller problems before they worsen. Online forums too have made it easier for DIY enthusiasts to attempt basic repairs independently with guidance from experienced users. This has put downward pressure on prices.

General repairs also allow car owners flexibility based on budgets. Minor fixes can be independently arranged without major investments. Dealers provide warranty service for major repairs, giving customers multiple affordable options near their location. Investing in maintenance regularly delivers better long-term value than relying on one major service later. This has made general repairs the go-to for majority vehicle issues.

在美国赛车无人机市场运营的主要角色包括登索公司,Hella KGaA Hueck & Co.,大陆AG,Delphi Automotive,ACDelco,Faurecia SA,Magneti Marelli SpA,Robert Boosch GmbH,Aisin Seiki Co.,Ltd.,Bridestone Corporation.