Green Food Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Green Food Market SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Green Food Market is segmented By Type (Organic Food, Natural Food, Plant-Based Food, Locally Sourced Food, Others), By End User (Retail, Foodservice, Food Processing, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
Green Food Market is segmented By Type (Organic Food, Natural Food, Plant-Based Food, Locally Source...
Green Food Market Size - Analysis
The green food market is estimated to be valued at USD 528.82 Bn in 2024 and is expected to reach USD 918.2 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Consumers are increasingly preferring organic and natural products due to rising health consciousness. The green food market is driven by increasing consumer demand for chemical-free and sustainable food options.
Market Size in USD Bn
CAGR8.2%
Study Period
2024 - 2031
Base Year of Estimation
2023
CAGR
8.2%
Market Concentration
Medium
Major Players
Whole Food Market Inc., Organic Valley, Nature's Path Food, Danone S.A., General Mills Inc. and Among Others
*Disclaimer: Major players are listed in no particular order.
*Source: Coherent Market Insights
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Green Food Market Trends
Market Driver - Rising health consciousness and plant-based movement
There is growing awareness that consuming chemical laden and artificially processed food on daily basis is not good for health in long run. People are cutting down on meat consumption or adopting flexitarian or semi-vegetarian lifestyle for its associated health benefits. Rise of social media is playing a big role in this transformation. People are actively sharing what they eat on platforms like Instagram and seeking lifestyle inspiration. Documentaries and news stories highlighting problems of industrial animal agriculture like antibiotic resistance, hormones and pollution are also altering perspectives.
This growing interest in healthy, sustainable, and environment-friendly food options has opened doors for green food producers. Companies offering organic, non-GMO, gluten-free, paleo, keto friendly, and plant-based products see rising demand. Start-ups specializing in plant-based meat and dairy alternatives are mushrooming to cater to this evolving population.
Even conventional food giants in the green food market have introduced separate brands focusing entirely on wellness category. As more continue adopting healthy habits, commercial potential of green food market will keep enhancing.
Market Driver - Government Regulations Supporting Green Food Production
Governments globally are cognizant of grave risks that intensive agriculture and lack of environmental regulations pose to both land and public health. With research demonstrating pollution's role in climate change as well, regulatory authorities feel duty bound to encourage farming practices minimally affecting nature's balance. Some nations have even incorporated ‘Right to clean environment’ as basic constitutional rights of citizens.
In light of these priorities, supportive policies for organic and sustainable agriculture are being put into action. Strict laws banning toxic pesticides resulted in boom for organic ingredients. Fiscal benefits like tax exemptions encourage investments to help farmers adopt natural techniques like composting, green manure, mulching, and drip irrigation. Meanwhile, sanctions on use of antibiotics and growth hormones in livestock sector open avenues for pasture-raised, grass-fed meat and dairy.
Global trade agreements try equalizing competition for non-GMO produce from developing nations. Governments promoting localized food supply systems aid rural livelihoods as well. More farmers are motivated to adopt eco-friendly methods while consumers feel positive impact of dietary choices. Over time, this convergence of regulation and social priority can transform green food market.
Market Challenge - Consumer Misconceptions about Cost and Taste
One of the major challenges currently facing the green food market is consumer misconceptions about the cost and taste of eco-friendly products. Many customers today, still believe that green foods will be significantly more expensive and not as flavorful as conventional alternatives. This presents a hurdle for widespread green food market adoption even among those who care about the planet.
However, research shows the cost differential is minimal for most items once production is scaled up. Some green foods may even cost less depending on localized sourcing. In terms of flavor, many products are now indistinguishable from traditional varieties thanks to breeders developing specialized organic seeds and herbs.
Still, these perceptions linger due to initial premium prices during niche market entry and limited exposure to the full spectrum of green foods available. Overcoming these misplaced assumptions through education and exposure will be key to unlocking the true potential size of the sustainable green food market.
Market Opportunity - Development of Innovative Eco-Conscious Food Products for Green Food Market
A major opportunity to boost the green foods industry is the development of innovative new eco-conscious products tailored towards consumer demand. Buyers are looking for a wider range of high-quality items that not only minimize environmental impact but also provide convenience and added health value. Filling this need through creativity can help accelerate mainstream adoption.
Companies are also creating ready-to-eat minimally packaged snacks made from organic ingredients for busy modern lifestyles. And production methods are improving to reduce water use even further. If the industry continues engineering intelligent solutions that meet evolving consumer preferences while protecting the planet, it will strengthen the market position of green foods well into the future.
Key winning strategies adopted by key players of Green Food Market
Focus on sustainable and organic farming practices: Leading players in green food market like General Mills, Kellogg's, and Hain Celestial have focused on sourcing ingredients from sustainably and organically-farmed sources. For example, in 2017 General Mills committed to source 100% of its 10 priority ingredients from regenerative agricultural systems by 2030.
Emphasis on transparency in supply chains: Many players have implemented stringent processes to ensure supply chain transparency. For example, in 2015, Whole Foods launched a supplier certification program called Responsible Sourcing to verify that all products met specific environmental and social responsibility standards.
Invest in innovative plant-based and organic product ranges: Companies introduced new lines of organic, vegan, plant-based, and gluten-free green foods catering to changing consumer preferences for healthier options. In 2020, Danone launched Silk Nextmilk, a new oatmilk range claiming to use 75% less water than almond milk.
Establish strategic partnerships: Players have formed strategic collaborations to expand market reach and portfolio. In 2018, Starbucks partnered with Nestle to develop plant-based milk choices for coffee as consumer demand grew.
Segmental Analysis of Green Food Market
Insights, By Type: Health and Quality Driving Organic Foods
In terms of type, organic food contributes 46.8% share of the market owning to growing consumer focus on health and quality. Organic foods are perceived as more nutritious and environmentally-friendly than conventional options. Customers are increasingly interested in avoiding genetically modified ingredients, synthetic pesticides, and hormones typically used in standard agriculture.
Organic farmers prioritize soil health and biodiversity over intensive monocropping methods. Their pasture-based livestock systems and closed-loop growing practices are considered better for animal welfare and environmental sustainability. The organic food segment in the green food market has also expanded its product range beyond fresh and frozen items to include popular packaged snacks, juices, and baked goods. Overall growing ethical concerns and interest in natural ingredients without artificial additives plays to organic food's strengths as the top segment in green food market.
Insights, By End User: Retail Dominance for Convenient Purchasing
In terms of end user, the retail segment contributes 42.5% share in green food market due to its advantage for convenient one-stop shopping. Most customers prefer doing their main weekly or monthly grocery trip at retail outlets like supermarkets and specialty shops. Customers accustomed to the familiar retail environment continue purchasing core items for home cooking and consumption through these convenient retail channels.
However, foodservice and processing segments are growing in relevance as more people dine out or purchase value-added products. Many restaurants now feature dedicated organic sections on menus to meet rising interest. Customers also expect to find green ingredients when buying prepared meals or snack foods. Nevertheless, retail maintains its lead for catering to recurrent shopping missions by time-strapped households. The accessibility and one-stop shopping experience reinforce retail as the prime end user segment currently in the global green food market.
Insights, By Distribution Channel: Supermarket Shoppers Fuel Online/Store Growth
In terms of distribution channel, supermarkets and hypermarkets contribute the highest share in green food market due to their popularity as an in-store shopping destination. Their large store sizes with expansive footprints stock comprehensive assortments of organic options alongside other items. Their dominant physical presence and high-footfall locations make supermarkets a convenient sourcing node.
However, the online retail and specialty store segments are showing robust gains. More customers utilize e-commerce platforms and subscription services for organic staples amid pandemic-related curbs. Online purchasing simplifies comparison shopping and delivery direct to customers' doors.
Specialty stores carve out organic supermarket sections or concentrate entirely on natural/green products to serve niche audiences. Both channels provide expertise particularly for specialty or hard-to-find items. Meanwhile, supermarkets continue innovative omnichannel strategies like online ordering for in-store pickup. Overall, supermarkets' expansive networks still anchor distribution while specialty and online avenues grow steadily.
Additional Insights of Green Food Market
Rising Demand Due to Health Trends: There is a notable increase in demand for green foods as consumers become more health-conscious.
Government Initiatives: Various governments are promoting organic farming, which positively impacts the green food market.
Regional Growth Potential: The Asia Pacific region is expected to experience substantial growth due to rising health awareness and income levels.
Shift in Distribution Channels: Online retailers are becoming a significant distribution channel for green foods, reflecting changing consumer purchasing habits.
North America accounted for 37% share of the green food market in 2023.
Competitive overview of Green Food Market
The major players operating in the green food market include Whole Food Market Inc., Organic Valley, Nature's Path Food, Danone S.A., General Mills Inc., The Hain Celestial Group, United Natural Food Inc., SunOpta Inc., Amy's Kitchen, Naturex, Eden Food, Clif Bar & Company, WhiteWave Food Company, Earth's Best, AMCO Produce Inc., 3M Co., Aeon Co. Ltd., Shanghai Food Group, and Tianjin Guhua Food Co. Ltd
Green Food Market Leaders
Whole Food Market Inc.
Organic Valley
Nature's Path Food
Danone S.A.
General Mills Inc.
*Disclaimer: Major players are listed in no particular order.
Green Food Market - Competitive Rivalry
Green Food Market
Market Consolidated (Dominated by major players)
Market Fragmented (Highly competitive with lots of players.)
*Source: Coherent Market Insights
Recent Developments in Green Food Market
In 2022, Amul, India's leading dairy cooperative, expanded into the organic food sector by introducing products such as organic wheat flour, rice, honey, chocolates, and potato-based items. This move aimed to tap into India's burgeoning green food market, valued at approximately ₹2,000 crore.
In May 2022, Organic India expanded its tea and infusion range by introducing Tulsi Detox Kahwa and Tulsi Peppermint Refresh, both certified organic and vegan. These offerings cater to the growing demand for health-conscious beverages.
Green Food Market Report - Table of Contents
RESEARCH OBJECTIVES AND ASSUMPTIONS
Research Objectives
Assumptions
Abbreviations
MARKET PURVIEW
Report Description
Market Definition and Scope
Executive Summary
Green Food Market, By Type
Green Food Market, By End User
Green Food Market, By Distribution Channel
Coherent Opportunity Map (COM)
MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
Global Green Food Market, By Type, 2024-2031, (USD Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Organic Food
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Natural Food
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Plant-Based Food
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Locally Sourced Food
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Global Green Food Market, By End User, 2024-2031, (USD Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Retail
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Foodservice
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Food Processing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Global Green Food Market, By Distribution Channel, 2024-2031, (USD Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Supermarkets/Hypermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Convenience Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Online Retailers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Specialty Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Global Green Food Market, By Region, 2019 - 2031, Value (USD Bn)
Introduction
Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
South Africa
North Africa
Central Africa
COMPETITIVE LANDSCAPE
Whole Food Market Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Organic Valley
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Nature's Path Food
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Danone S.A.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
General Mills Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
The Hain Celestial Group
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
United Natural Food Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
SunOpta Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Amy's Kitchen
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Naturex
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Eden Food
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Clif Bar & Company
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
WhiteWave Food Company
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Earth's Best
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
AMCO Produce Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
3M Co.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Aeon Co. Ltd.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Shanghai Food Group
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Tianjin Guhua Food Co. Ltd.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
References and Research Methodology
References
Research Methodology
About us
Green Food Market Segmentation
By Type
Organic Food
Natural Food
Plant-Based Food
Locally Sourced Food
Others
By End User
Retail
Foodservice
Food Processing
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retailers
Specialty Stores
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About author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
Frequently Asked Questions :
How big is the green food market?
The green food market is estimated to be valued at USD 528.82 Bn in 2024 and is expected to reach USD 918.2 Bn by 2031.
What are the key factors hampering the growth of the green food market?
Consumer misconceptions about cost and taste and higher production costs associated with sustainable practices are the major factors hampering the growth of the green food market.
What are the major factors driving the green food market growth?
Rising health consciousness, plant-based movement, and government regulations supporting green food production are the major factors driving the green food market.
Which is the leading type in the green food market?
The leading type segment is organic food.
Which are the major players operating in the green food market?
Whole Food Market Inc., Organic Valley, Nature's Path Food, Danone S.A., General Mills Inc., The Hain Celestial Group, United Natural Food Inc., SunOpta Inc., Amy's Kitchen, Naturex, Eden Food, Clif Bar & Company, WhiteWave Food Company, Earth's Best, AMCO Produce Inc., 3M Co., Aeon Co. Ltd., Shanghai Food Group, and Tianjin Guhua Food Co. Ltd. are the major players.
What will be the CAGR of the green food market?
The CAGR of the green food market is projected to be 8.2% from 2024-2031.
